New Logo Brief
The charity is about to change name from Angioma Alliance UK to Cavernoma Alliance UK and we are concerned about the logo - so the brief is rather wider than the web site, it affects everything we're doing.
The original logo, shown on the left, was a straight lift of the US parent charity Angioma Alliance's logo at the time and we just edited it so we could slip "UK" in.
This time around we've bodged it again replacing Angioma with Cavernoma and using the same font as we use on the web site, Trebuchet MS.
But it really is a bodge job, a professional would wince at what's happening to the shadow under the text, and in any case neither Ian, the charity's co-ordinator, or Paul, the site's webmaster, are wild about the logo. Ian has being told by that it is meant to express health but often people have said to him that it looks like an advert for a dance troupe!
But we think having a logo is important, not just for the web site but also for our printed publicity material, and other promotional material the charity might choose to do like badges or mugs.
So the question is what are we looking for from a new logo?
The current one only uses one colour, other than black, which probably makes for reduced printing costs and makes the theme running through the rest of the web site obvious and those are pluses.
So the things that come mind are:
- Appropriateness - it's got to either be very abstract or obviously link to what we're doing, so we suspect it will have to be the former.
- Simplicity - anything that require photo quality printing is going to restrict what we can do with it so a limited range of colours.
- Scalability - it's got to work at any size from a button badge, through the size we will use on the web site, through to being printed perhaps a foot square on the front of a T shirt. That probably means more than one image, with the smaller ones being a simpler version of the big one (something neatly illustrated by the story of the Firefox logo).
Changing the logo will be a pro bono job as the charity doesn't have the funds to do it any other way so please don't spent too much time on it, certainly not before you're certain that Ian and Paul are happy with your first pass anyway.
Any questions please contact in the first instance.